Wild Waterways Adventures Inc privacy policy (hereafter collectively “WWA”) as follows:
WWA is committed to protecting the privacy of its users. This Privacy Policy is designed to help you understand what information we gather, how we use it, what we do to protect it, and to assist you in making informed decisions when using our Services. Unless otherwise indicated below, this Privacy Policy applies to any website that references this Privacy Policy, any Company website, as well as any data the Company may collect across partnered sites and services.
By accessing WWA Services, you accept our Privacy Policy and Terms of Use, and you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy. In addition, by using our Service, you are accepting the policies and practices described in this Privacy Policy. Each time you visit our website, or use the Service, and any time you voluntarily provide us with information, you agree that you are consenting to our collection, use and disclosure of the information that you provide, and you are consenting to receive emails or otherwise be contacted, as described in this Privacy Policy.
We may collect both “Non-Personal Information” and “Personal Information” about you. “Non-Personal Information” includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. “Personal Information” includes information that can be used to personally identify you when making a booking, such as your name and email address. “Personal Information” is only collected on forms that are required to make a booking or a specific inquiry.
WWA will also track “Non-Personal Information” provided to us by your browser when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We use this information for, among other things, the operation of the Service, to maintain the quality of the Service, to provide general statistics regarding use of the Service, marketing of the service (Google and Facebook ads), and for other business purposes.
We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal Information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. We may use both persistent and session cookies.
Note: if you choose to disable cookies, some areas of the Service may not work properly.
Personal Information:
In general, we do not sell, trade, rent or otherwise share your Personal Information with any third parties. We may share your Personal Information with vendors and other third-party providers who are performing services for the Company, but only when it is required to complete a booking. In general, the vendors and third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide for the Company. For example, when you provide us with personal information to complete a booking, you consent to our collecting and using such personal information for that specific purpose, including by transmitting such information to our vendors performing these services for the Company.
Certain third-party service providers, such as payment processors, have their own privacy policies in respect of the information that we are required to provide to them in order to use their services. For these third-party service providers, we recommend that you read their privacy policies so that you can understand the manner in which your Personal Information will be handled by such providers:
SmartWaiver Privacy Policy
MailChimp Privacy Policy
In addition, we may disclose your Personal Information if required to do so by law or if you violate our Terms of Use.
Non-Personal Information:
In general, we use Non-Personal Information to help us improve the Service and customize the user experience, as well as for marketing purposes. We also use Google Analytics to aggregate Non-Personal Information in order to track trends and analyze use patterns of the Service. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our sole discretion.
We implement reasonable precautions and follow industry best practices in order to protect your Personal Information and ensure that such Personal Information is not accessed, disclosed, altered or destroyed. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such precautions. By using our Service, you acknowledge that you understand and agree to assume these risks.
You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user via MailChimp, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the Settings section of the Site, we may continue to send you administrative emails including, for example, information about Your booked tour, etc.
7. WordPress
WWA’s Website uses WordPress. WordPress provides us with the website platform that allows us to provide the Service to you. Your information, including Personal Information, may be stored through WordPress servers. By using the Service, you consent to WordPress.com collection, disclosure, storage, and use of your Personal Information in accordance with WordPress privacy policy – https://automattic.com/privacy/
WWA online booking platform is hosted by Fareharbor. Fareharbor provides us with the online booking platform that allows us to provide the Service to you. Your information, including Personal Information, may be stored through Farharbor’s servers. By using the Service, you consent to Fareharbor’s collection, disclosure, storage, and use of your Personal Information in accordance with Farharbor’s privacy policy https://fareharbor.com/legal/privacy/

At WWA we are committed to our privacy policie and implementing our Best Practices outlined above to ensure your privacy is maintained to the best of our abilities. WWA reserves the right to change our Privacy Policies at any given time.

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